How to Choose a MLM or Network Marketing Company

Network Marketing or MLM (multi level marketing) is the fastest growing method of doing business in the world, it boasts a Billion Dollar turnover & is operated worldwide. It has lots of high-profile fans including Donald Trump & the late great Jim Rohn. There are lots of رخصة تجارية في دبي using MLM to distribute their products & services, so if you are thinking of joining a MLM company how do you choose the best one for you?

For starters maybe you should look at an industry that is in a field that you are passionate about, or at least interested in. For instance Health & wellbeing, cosmetics or saving money. You are more likely to succeed in promoting products or services that you have an interest in, as it should be easy for you to get enthusiastic about your work. Just think about it, if you are male are you really going to succeed at selling cosmetics? or if you are a female do you think you would be good at promoting body building supplements? The best way for you to choose the type of Network Marketing company to join is to try the products & services for yourself. Find a company that supplies a product or service that you like then look into becoming a distributor or agent for that company.

Are you a salesperson? are you already familiar with working on commission only? If you answered yes to any of those questions then you will more than likely fit straight into Network Marketing, however success is certainly not guaranteed. Many salespeople who join MLM companies fail simply because they try to “sell” the companies products or services, the problem with this method is that people do not like being sold to. People generally have a great mistrust for salespeople, particularly door to door salespeople. In MLM promotion is done through word of mouth so sales people have to change their “pitch” to more of an advisory role & get away from sales methods. Explaining the benefits of the companies products or services is better than trying to sell them, there is subtle difference & if you can master this then you will do well. As for non sales people although the concept of commission only work may be difficult at first they don’t have the problem of being seen by customers as a salesperson which is a definite advantage.

If you do not have a sales background then you may be unfamiliar with the concept of “cold” & “warm” markets. A cold market is when you approach potential customers who are completely unknown to you. You may meet them in the street, on the phone or on their doorstep. These people have no idea who you are or what you want from them. A “warm” market is a potential customer who is known to you, or has been introduced to you by a mutual friend or acquaintance. Obviously when trying to promote the product & services of the MLM company, it is much easier to do this with a warm market. The best way to build a warm market is to ask for referrals from an already satisfied customer. If you are not from a sales background then trying to work with a cold market will be extremely difficult, leave this to the ex door to door sales people. Who knows maybe you can recruit some of these salespeople into your “team”.

It is important that you look at how different Network Marketing companies promote their products & services as you will be using these methods to attract customers. Does the company use brochures, websites, door to door sales? Will you be comfortable using these methods? After all if you are not comfortable with any of the company’s marketing methods then how will you attract customers? A popular way of promoting products of MLM companies is brochure delivery, whereby you will be allocated a defined area where you are required to go out & put brochures through peoples letter boxes. A few days later you will knock on doors asking for the return of your brochure hoping that the householder has filled out an order form for some products. If you have any orders, you will then order these from your head office & deliver them to your customer & take payment from them. This method works well for some companies but requires a lot of legwork from the distributor or agent. In order to make lots of money using this method then the best way is to build up a large team of distributors or agents delivering large quantities of brochures on a regular basis.

Other MLM companies may offer services and not physical products so distributors or agents will be required to make appointments with potential customers to sign them up for the services. Promotion here will be by word of mouth, door to door contact or website. Given that the vast majority of people who join MLM companies are not salespeople then word of mouth & website promotion will be the main methods of attracting customers. Indeed most MLM companies will encourage new distributors or agents to only approach people that they know ie relatives, friends, neighbours or work colleagues. This form of marketing is much easier, particularly for people with no previous sales experience.

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